GRANDE DOM

Your greatest talent.

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Strategy and business development agency

Grande Dom is an agency led by Gustavo Dominguez, turning executive experience into strategic clarity, better decisions, and real-world execution.

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Meet the CEO

Gustavo
Dominguez

CEO of Grande Dom — Your greatest talent.

Executive and entrepreneur whose career spans strategy, business development, and execution in complex environments.

Full-length portrait of Gustavo Dominguez
Editorial portrait of Gustavo Dominguez
Gustavo Dominguez in a strategic work setting
“Clarity to decide. Presence to execute.”

Story

Strategy grounded in operational reality.

Grande Dom was born from Gustavo Dominguez’s experience evaluating opportunities, structuring businesses, launching operations, negotiating with diverse stakeholders, and navigating challenging scenarios across multiple markets.

Explore brands and experience

Experience

More than 25 years of experience in retail, hospitality, real estate, franchising, business development, and complex situations.

Specialties

Strategy, negotiations, expansion, turnarounds, operational launches, team management, and business development.

Vision

Connecting analysis and execution to turn complexity into clear priorities and decisions that come to life in the operation.

Recognition

Top 100 Melhores Brasil Gold Seal in 2011 and 2012 for Bar Praça, following more than 400,000 customer visits in five years.

25+years of executive experience
60+business cases
≈ 1,000professionals hired or trained
400K+customer visits at Bar Praça

In perspective

A business career across different markets.

Experience
25+ years
Business cases
60+
People hired or trained
≈ 1,000

Selected experience

From operations to leadership.

Experience spanning different industries, scales, and stages of business.

  1. Since 2021
    CEO

    Freddíssimo Il Gelato Italiano Perfetto

  2. Since 2018
    Vice President

    Lamborghini Latam

  3. 2013 — 2015
    Expansion and strategic advisory

    Topshop / Topman · Arcadia Group Brasil

  4. 2007 — 2012
    Founder and chief executive

    Bar Praça · São Paulo

Education

Management, business, and marketing.

ESPMBachelor’s degree · 1996 — 2001

Alliance FrançaiseConversational French · 200-hour course in Paris

Expertise

Experience put into action.

Strategy

Clarity to assess scenarios, priorities, and paths to growth.

New business

Structuring, launching, and developing operations.

Expansion

Market intelligence, franchising, and presence building.

Special situations

Decision-making and execution in complex, high-pressure environments.

Turnarounds

Diagnosis, priority realignment, and performance recovery.

Negotiation

Aligning diverse interests with a focus on value and results.

The Grande Dom method

From insight to execution.

A direct approach that combines experience, judgment, and hands-on operational presence.

01

Read the landscape

Understand the opportunity, risks, people, and true feasibility.

02

Structure the decision

Turn analysis into strategy, priorities, and a clear action plan.

03

Make it happen

Launch, negotiate, build teams, and stay close to execution.

How we can help

The challenge shapes the approach.

Grande Dom steps in where experience, business judgment, and execution capability can improve the quality of a decision.

01

Strategy and advisory

For leaders who need to organize scenarios, assess opportunities, and make consequential decisions with greater clarity.

  • Diagnosis
  • Direction
  • Negotiation
02

Expansion and implementation

For businesses in motion: entering new markets, franchising, launching operations, and commercial development.

  • Market
  • Franchising
  • Execution
03

Special situations

For moments that demand executive presence, priority realignment, and careful management of diverse interests.

  • Turnaround
  • Crisis
  • Restructuring

Contact

What move does your business need to make now?

An initial conversation to understand the landscape, the timing, and the decision at stake.

Talk to Gustavo on LinkedIn

Brands & experience

A career built on making business happen.

From owned operations to international projects: a multifaceted career across retail, hospitality, real estate, franchising, and new business development.

The work behind the brands

Role, context, and contribution.

012018 — present

Representation & business

Lamborghini Latam

Vice President

Vice-presidential role at Lamborghini Latam, connecting executive experience, representation, and relationship development across Latin America.

The brand

Lamborghini Latam

Representation & business

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Special project

Lamborghini Legend Project

Sebastian Barbosa

@sebastianshinobi83
@sebastianbarbosamusic
Colab Grande Dom

Watch on YouTube
022021 — present

Italian gelato

Freddíssimo Gelateria

CEO

Executive leadership of Freddíssimo Il Gelato Italiano Perfetto’s operations and development.

The brand

Freddíssimo Gelateria

Italian gelato

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032007 — 2012

Hospitality & dining

Bar Praça

Owner and chief executive

Brazilian brand awarded the Top 100 Melhores Brasil Gold Seal for two consecutive years. The operation welcomed more than 400,000 customer visits in five years.

People, gatherings, and the life of the venue in Vila Madalena. Photographs and project renderings selected by Gustavo Dominguez.

Original sign

The brand

Bar Praça

Hospitality & dining

Live music and guests: the atmosphere of evenings at Praça.

The façade and original Bar Praça sign in Vila Madalena.

Gustavo Dominguez at a gathering at Bar Praça.

Gustavo Dominguez with friends at Bar Praça.

Gatherings and celebrations at Bar Praça.

Bar Praça project — architectural rendering of the façade.

Bar Praça project — architectural rendering of the interior.

Circuito BR — illustrated map featuring Bar e Boteco Praça in Vila Madalena.

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Personal archive · Five photographs and two architectural renderings preserved as provided. Circuito BR map with adjusted framing and lighting, without AI reconstruction.

042013 — 2015

Fashion & new markets

Topshop / Topman

Expansion and strategic advisory

Expansion coordination, strategic advisory, and market research, including the optimization of team recruitment and training processes.

The brand

Topshop / Topman

Fashion & new markets

Launch of the Marques’Almeida collection: Gustavo with the team in 2014.

Gustavo in front of the Topman brand in a career archive image.

Gustavo at a Topshop / Topman event.

Gustavo in front of the Topshop store.

A record of a visit to Topshop.

The activity in the mall and the Topshop storefront.

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Personal archive · Photographs enhanced with AI.

05

International engagement

Trump World

Support movement coordination

Coordination of an international movement supporting Donald Trump’s campaign.

The brand

Trump World

International engagement

Screenshot of a Twitter post mentioning @trump_world.

Crowd gathered near the Washington Monument.

Donald Trump speaking in front of United States flags.

Map of the United States in red and blue — archive material.

Television broadcast screenshot — archive material, not an official election result.

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Archive material · Image adjustments without AI reconstruction, preserving text and figures.

061994 — 2007

Retail, franchising & expansion

World Tennis Group

Franchising

Thirteen years in retail operations, expansion, team building, and franchise management. Strategic advisory and oversight to structure points of sale, revenue streams, brands, and new ventures.

World Tennis · World Tennis Classic · World Tennis Kids · Tennis One

The brand

World Tennis Group

Retail, franchising & expansion

Personal archive — a meeting from the World Tennis Group / Peschke journey.

World Tennis — official visual identity. Source

World Tennis at MorumbiShopping — a real store reference from the chain. Source

World Tennis at Grand Plaza Shopping — an image published by the chain. Source

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Personal archive, visual identity, and real images of the chain. The stores shown are brand references, not records of projects or locations attributed to Gustavo Dominguez.

07

Fashion & operations

Hang Loose

Operational reorganization and optimization

Reorganization and optimization of sales operations and production lines.

The brand

Hang Loose

Fashion & operations

Hang Loose — official visual identity in white. Source

Hang Loose — official version with the yellow hand symbol. Source

Hang Loose Garage at Catarina Fashion Outlet, in an image published by the shopping center. Source

Hang Loose Garage — store identity published by Catarina Fashion Outlet. Source

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Official visual identity and a real retail reference. The store shown is not a record of a project or location attributed to Gustavo Dominguez.

08

Entertainment & hospitality

John Bull Floripa

Team management, sales, and promotion

Team management, sales, and promotion activities, with involvement in venue operations and guest relations.

The brand

John Bull Floripa

Entertainment & hospitality

The real John Bull Floripa façade at Lagoa da Conceição. Source

The main room and stage at John Bull Floripa. Source

Historical image of the John Bull Floripa interior. Source

Live music on the John Bull Floripa stage. Source

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Real John Bull Floripa images published by specialist outlets and guides.

09

Fitness & wellness

BioRunner Academia

Planning, implementation, and financial management

Research, planning, and implementation of the fitness center, including operational control and financial management.

The brand

BioRunner Academia

Fitness & wellness

The BioRunner team in the fitness center’s official fifth-anniversary image. Source

The BioRunner team and environment in an official image. Source

Movement and quality of life in official BioRunner content. Source

The BioRunner community in official brand content. Source

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Official content selected from BioRunner Fitness Center’s Instagram profile.

10

Food & new markets

Novilho Meat Market

Strategic and financial advisory

Strategic and financial advisory, plus new-market mapping.

The brand

Novilho Meat Market

Food & new markets

Fresh, standardized blends in official Novilho content. Source

Product application in official Novilho content. Source

Production process presented by Novilho Meat Market. Source

Operations and products in official Novilho Meat Market content. Source

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Official content selected from Novilho Meat Market’s Instagram profile.

11

Luxury real estate

Abyara Brasil Brokers

Business development

Mapping, analysis, and development of luxury real estate projects in the Jardins district of São Paulo.

The brand

Abyara Brasil Brokers

Luxury real estate

Abyara Brasil Brokers — brand logo. Source

Detail of the Abyara Brasil Brokers symbol. Source

30th-anniversary identity — monochrome application. Source

30th-anniversary identity — official version for dark backgrounds. Source

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A gallery dedicated exclusively to the brand identity, including historical and commemorative versions. No images of properties, developments, or projects associated with Gustavo Dominguez’s work.

12

Fashion & operations

Ed Hardy

Operational reorganization and optimization

Reorganization and optimization of sales operations and production lines.

The brand

Ed Hardy

Fashion & operations

Visual identity

Ed Hardy

Fashion & operations

Ed Hardy collection presented at the opening of the first Brazilian store in 2008. Source

Ed Hardy products featured at the launch of the Brazilian operation. Source

Ed Hardy product featured during the brand’s launch in Brazil. Source

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Real product images published for the opening of Ed Hardy’s first Brazilian store in 2008.

13

Franchising & premium retail

The Jeans Boutique e The Jeans Hall

Feasibility, launch, and expansion

Franchise and feasibility studies, launch, and expansion of The Jeans Boutique in Brazil. At The Jeans Hall, development of a premium multi-brand denim boutique featuring True Religion, 7 For All Mankind, and Diesel.

The brand

The Jeans Boutique e The Jeans Hall

Franchising & premium retail

Visual identity

The Jeans Boutique e The Jeans Hall

Franchising & premium retail

The Jeans Boutique — store and window display dedicated to premium denim. Source

The Jeans Boutique — selection and display of denim products. Source

The Jeans Boutique — storefront at Shopping La Plage in Guarujá. Source

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Brand identity and real records of The Jeans Boutique. No conceptual or generic images.

14Featured period: 2001 — 2005

Entertainment & hospitality

Club Disco SP

Premium operations

Part of the journey of the São Paulo nightclub recognized by specialist publications as one of the world’s leading clubs at the time.

The brand

Club Disco SP

Entertainment & hospitality

Visual identity

Club Disco SP

Entertainment & hospitality

The Disco dance floor in an image published by VEJA São Paulo. Source

Earned-media coverage at Disco in 2001. Source

Disco Club interior in an image published by BaresSP. Source

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Real venue images and earned media. Original sources are listed on each slide.

15

Careers & senior leadership

Peschke

Executive career strategy

Professional repositioning strategy for senior executives.

The brand

Peschke

Careers & senior leadership

02 / signature

Visual identity

03

Careers & senior leadership

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A gallery dedicated exclusively to the brand’s visual identity, with no generic images or attributed projects.

16

Japanese dining & new concepts

Zoso

Launch and operations

Involvement in the launch and operations of Zoso, an upscale Japanese restaurant in Vila Nova Conceição.

The brand

Zoso

Japanese dining & new concepts

02 / signature

Visual identity

03

Japanese dining & new concepts

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A gallery dedicated exclusively to the brand’s visual identity, with no generic images or attributed projects.

17

Natural food & new concepts

Natureba

Launch and operations

Involvement in the launch and operations of Natureba, one of the pioneers of natural food in Vila Olímpia.

The brand

Natureba

Natural food & new concepts

02 / signature

Visual identity

03

Natural food & new concepts

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A gallery dedicated exclusively to the brand’s visual identity, with no generic images or attributed projects.

18

Show bar & special situations

Diogo

Start-up, operations, and management

Launch and operation of an upscale show bar in Vila Nova Conceição, including managing the business through adverse scenarios.

The brand

Diogo

Show bar & special situations

02 / signature

Visual identity

03

Show bar & special situations

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A gallery dedicated exclusively to the brand’s visual identity, with no generic images or attributed projects.

Awards and recognition

Top 100 Melhores Brasil. Two consecutive years.

Under Gustavo Dominguez’s leadership, Bar Praça earned the Top 100 Melhores Brasil Gold Seal in 2011 and 2012. The recognition crowned an operation that welcomed more than 400,000 customer visits over five years.

The 2012 edition was celebrated at Palácio Anchieta, home of the São Paulo City Council. The medal, certificate, and ceremony preserve the history of a Brazilian business recognized in the Gastronomy category.

Gustavo Dominguez professional archive · Bar Praça · São Paulo